Hi all. I thought I’d share one man’s perspective. During Medieval times 18th-century Americans actually prized urine of young boys to erase their freckles; noble women would swallow arsenic and use bats’ blood on their skin to improve their complexions; Victorian ladies even removed their ribs to improve their waste lines. Please note – that these practices are no longer necessary as PremierLook offers Obagi Clear to erase freckles. A smart person would say that an industry driven by sexual instinct will always thrive and that the desire of beauty is as old as civilization. I on the other hand would say, women are crazy, especially my wife.
In fact, because of my wife, I’ve even stopped believing in Christmas. There is no point. For in my world every day is Christmas! Every day there is at least one little present arriving from FedEx so that she can work on her beauty, skin, and god knows what else. But do I complain? To her, Yes. I have to be somewhat “frugal” in order to manage the income/outgo ratio. But deep down I know I don’t mind because I like the “wub” looking and feeling good.
Beauty is something we all recognize instinctively from as early as 3 months old. A study showed that a baby will smile longer at a face that adults judged to be attractive. For both men and women, attractive people are judged to be more intelligent, better in bed, more likely to marry, and earn more income. It’s like the saying I use in business “a nice suit gives the false impression that one can be taken seriously.” Mascara makes eyes look younger and bigger. Lustrous, long beautiful hair is a sign of good health. Red lipstick signal signs of sexual arousal. Flawless, light skin portraits youth and health because after pregnancy your skin permanently darkens and because lighter skin makes it harder to hide flaws as well as illnesses.
The beauty industry is a $160 Billion-a-year global industry ($24B on skin care, $18B on make-up, $48B on hair care) and is growing at 7% a year. And these numbers were from 2003. Americans spend more on beauty each year than they do on education! I just wish Christmas was maybe every other day!!
Thanks hub. Brianna here again. So I’ll close with this:
Because he spends thousands a year on cars and motorcycles and we live in our skin 24/7!!